Alchemist Media Labs alchemist media labs
Company · Hamburg

A MarTech startup out of Hamburg.

Alchemist Media Labs merges AI-driven technologies with media services to make video advertising more effective, efficient, and accessible across platforms.

The team around founders Joe Pawlas and Matthias Wass von Czege continuously develops the proprietary system with the goal of opening it for self-service and automating cross-channel campaigns through AI agents.

What drives us
Excellence
We are aiming to do the best work of our lives and elevate our partners to win.
Transparency
We believe in openness — our partners have full transparency on their value chain.
Impact
We are driven by things that matter: Delivering measurable impact for our partners.
Leadership
Joe Pawlas
Joe Pawlas
Co-Founder and CEO

“With our Media Operating System, we want to make great advertising more accessible and run campaigns where they truly make a difference. We’re building the solution we always wished we had on the advertiser side.”

Matthias Wass von Czege
Matthias Wass von Czege
Co-Founder and COO

“Video advertising is evolving—growing, fragmenting, and professionalizing. We focus on impact over reach, using technology as an enabler, not an end. Our goal: to maximize the effect of media and marketing investments—across any platform or provider.”

Let’s talk.

Platform access, managed campaigns, partnerships or press — one address for all of it.

Office
Alchemist Media Labs GmbH
Ludwig-Erhard-Straße 14
20459 Hamburg, Germany