With our operating system you gain efficiency, while being able to focus on what really matters - your client relationships. The platform will take care of the operations.
Building the Media Operating System for Impact-Driven Advertising
We build AI-Agents that are revolutionizing media buying as you know it.
Marketing Technology
We are building the next generation of AI based marketing technology tools, fueled by AI, focussed on driving impact for partners.
Managed Service
We perform best in class advertising services in Video, Connected TV, Streaming, Social and High Impact Placements enabled through technology.
Platform access
We help partners navigate the advertising and marketing technology space to create solutions that generate sustainable growth on the platforms right for them.
Some of our partners.
For media agencies
For creative agencies
Through our operating system your are able to execute your campaign strategies like a media agency and can provide new sets of services for your clients.
For advertisers
You want to scale your resources in the most efficient way or inhouse your media buying? Through our platform you have a media operating system at your fingertips.
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About Alchemist Media Labs
Alchemist Media Labs is a MarTech startup that merges AI-driven technologies with media services to make video advertising more effective, efficient, and accessible across platforms.
At its core is the Media Operating System, an impact-focused platform that already provides advertisers and agencies with managed-service access to more than a dozen leading social, video, CTV, and streaming platforms.
It features holistic inventory ratings, intelligent budget allocation, and a real-time transparency dashboard. The Hamburg-based team around founders Joe Pawlas and Matthias Wass von Czege continuously develops the proprietary system with the goal of opening it for self-service and automating cross-channel campaigns through AI agents.
Our Values
Excellence
We are aiming to do the best work of our lives and elevate our partners to win.
Transparency
We believe in openness - our partners have full transparency on their value chain.
Impact
We are driven by things that matter: Delivering measurable impact for our partners.
Leadership
Matthias Wass von Czege
Co-Founder and COO of Alchemist Media Labs.
“Video advertising is evolving—growing, fragmenting, and professionalizing. For brands and agencies, gaining broad access and measuring true impact is harder than ever. We focus on impact over reach, using technology as an enabler, not an end. Our goal: to maximize the effect of media and marketing investments—across any platform or provider.”
Joe Pawlas
Co-Founder and CEO of Alchemist Media Labs.
“With our Media Operating System, we want to make great advertising more accessible and run campaigns where they truly make a difference.
We’re building the solution we always wished we had on the advertiser side.”